Last Updated: January 30, 2025

At Trendza, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices in compliance with applicable global data protection laws, including GDPR and CCPA. By using our services at trendza.in, you consent to the terms outlined below.

1. Information We Collect

We collect only the data necessary to provide, secure, and improve our services.

A. Information You Provide Directly

• Account details: Name, email address, phone number, username, and password.
• Payment information: Processed exclusively through our payment gateway, Razorpay. Razorpay handles all sensitive financial data under its own privacy framework. View their policy here: https://trendza.in/razorpay-privacy-policy
• User content: Reviews, messages, images, or other submissions made on our platform.
• Communications: Correspondence via email, chat, or customer support channels.
• Survey or contest responses: Demographic or preference data voluntarily shared.

B. Information Collected Automatically

• Usage patterns: Pages visited, time spent, clicks, search terms, and feature interactions.
• Device and technical data: IP address, browser type, operating system, device ID, and network information.
• Location data: Approximate geographic location derived from IP address (with your consent where required).
• Cookies and tracking technologies:
  • Essential cookies: Enable core functionality (e.g., login sessions).
  • Analytics cookies: Help us understand site performance and user behavior (e.g., Google Analytics).
  • Advertising cookies: Deliver personalized ads; you may opt out via browser settings or cookie preferences.

C. Information from Third Parties
We may receive limited data from trusted partners such as social networks (if you link your account) or analytics providers — always subject to confidentiality obligations.

2. How We Use Your Data

Your information is used solely for the following purposes:

• To operate and deliver our services, including order processing and account management.
• To personalize your experience, including recommendations and content.
• To communicate with you regarding service updates, security alerts, or support requests.
• To prevent fraud, detect unauthorized access, and maintain platform integrity.
• To comply with legal obligations and respond to lawful requests.
• To analyze trends and improve product features and user experience.

3. Data Sharing & Disclosure

We do not sell your personal data. We share it only when necessary and under strict safeguards:

• With Razorpay for payment processing — governed by their Privacy Policy .
• With trusted service providers (cloud hosting, logistics, support tools) bound by confidentiality agreements.
• When required by law, court order, or to protect our rights, safety, or property.
• In the event of a merger, acquisition, or asset sale — with prior notice to users.
• As aggregated, anonymized data for research or reporting — where no individual can be identified.

4. Data Retention

We retain your data only as long as needed to fulfill the purposes outlined above or as required by law:

• Account data: Until you delete your account or after two years of inactivity.
• Payment records: Held for statutory periods (e.g., tax and financial compliance).
• Cookies: Expire after 12 months unless renewed.
• User-generated content: Retained until deletion is requested, except where retention is legally mandated.

5. Your Rights and Choices

You have the right to:

• Access, correct, or export your personal data.
• Request deletion of your data, subject to legal exceptions.
• Opt out of marketing communications at any time.
• Disable non-essential cookies via your browser or cookie settings.
• Restrict processing of your data under certain conditions.

To exercise these rights, contact us at privacy@trendza.in or through your account settings. We respond to all valid requests within 30 days.

6. Security Measures

We implement industry-standard safeguards to protect your data:

• End-to-end encryption (SSL/TLS) for data in transit.
• AES-256 encryption for stored sensitive information.
• Role-based access controls and multi-factor authentication.
• Regular security audits, penetration testing, and vulnerability monitoring.
• Employee training on data protection and confidentiality.
• A defined incident response protocol — including notification within 72 hours of a confirmed breach, where required.

7. International Data Transfers

Your data may be transferred to, stored, or processed in countries outside your jurisdiction. Where applicable, we ensure appropriate safeguards — including Standard Contractual Clauses — are in place to protect your rights under international privacy laws.

8. Children’s Privacy

Trendza does not knowingly collect personal data from individuals under the age of 13 (or 16 in the EU). If you believe a child has provided us with information without parental consent, please contact us immediately at privacy@trendza.in .

9. Brand Protection

Unauthorized use of Trendza’s brand, platform, or content — including scraping, reverse engineering, data mining, or impersonation — is strictly prohibited. We reserve the right to investigate and take legal action against violations of our Terms of Service or intellectual property rights.

10. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date will be revised accordingly. Continued use of trendza.in after any change constitutes acceptance of the updated policy.

Contact Us

For questions, requests, or concerns regarding this Privacy Policy:
Email: privacy@trendza.in
Address: [Insert Registered Physical Address]

Disclaimer:
This Privacy Policy does not create third-party rights. Trendza is not responsible for the privacy practices of external websites or services linked from trendza.in.